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ad:tech 2018 initiates focus on next gen technology in 'Post Advertising Era'

Business Finance


The 2018 edition of ad

In-depth discussions highlighting What's New and What's Next in the Post- Advertising Era elated the first day of the summit with brands showcasing the best practices along with next-gen practices to better connect with the end consumer. Key themes on the first day of the event included The Science and Magic of Storytelling, Engagement by Technology, How Brands Grow Using Data Tech and Machine Learning, The Right Measure of Mobile - What's New in Mobile Measurement and several others.

Experts across sectors exhibited their perspective and encounters on how they function in an offered circumstance which has evolved with the coming into the forefront to determine an issue to enhance ROI and experience.

"We are astounded to witness that tech that is out there, tools and facts available to the marketers today prepared for the post advertising era. The 8th edition brought together more than 90 companies from across the globe to exhibit what's new and what's next in the Post-Advertising Era. Over the years ad:tech has developed as an incubator for both international brands and startups aspiring to make a significant mark in the Indian market," said Country MD at Comexposium India, Jaswant Singh.

Atin Kulkarni, Global Head, Media & Content Innovation CoE, Pepsico in his key note session explained the magic of the insights drawn from the data and the impact it created on customer with a personalised experience. He stated that "44% of consumers globally expect personalised experience". While sharing his views on leading ad campaigns leveraging Data Mr. Kulkarni added "Data is unlocking the opportunity to seamlessly integrate brands into consumer's lives."

Matt Bruce, General Manager, Adobe India in his session on Turbocharging customer Experience with AI stated that "More than 50% of the businesses are prioritizing AI". He further added that "The Post Advertising Era is all about experiences and not exposures anymore. 80% of marketing executives believe that AI will revolutionise the marketing industry by 2020."

The next day will have some of the key and exciting sessions on automation, innovation, integrating AI, Machine learning and building brands the Indian way by renowned brands like Nestle, Google, Oath, Philips, Hero Motor Corp amongst others.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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First Published: Fri, March 09 2018. 15:00 IST