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ad:tech, Nestle India announce second edition of 'The Next Big Thing Challenge' for startups

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This platform gives unique and innovative startups an exclusive opportunity to showcase their technology and win a fully funded pilot project along with the coveted recognition of 'The Next Big Thing.

The Indian startup eco system has witnessed meteoric rise in last five years and the association aims at bringing out the best by curating a platform that will incubate and mentor these brands through knowledge, experience and unmatched opportunities.

"The Next Big Thing 2017 inspired startups to showcase innovation rooted in digital and technology which can be used to complement Nestle's existing initiatives. With the launch of the second edition we are looking forward to increased participation from the entire startup community with solutions which are sustainable and effective for Nestle India," said head consumer communications at Nestle India, Rashi Goel.

"We are really excited to conduct the second edition of The Next Big Thing Challenge and contribute to the whole ecosystem of building the next set of entrepreneurs in India. Having received an overwhelming response last year; we are expecting an increase in participation in this edition. This competition will undoubtedly enable start ups to raise their profile by getting mentorship from industry leaders and provide the much needed impetus to growth," said country MD at Comexposium, Jaswant Singh.

The first year of The Next Big Thing witnessed Silver Push and Klove emerge as winners. Klove came up with IOTPot, the first Conversational Connected Cooking platform that revolutionizes the cooking space while SilverPush utilized its analytics platform to first grab consumer understanding on how they are transferring between screens simultaneously and then utilized those learning to perform media execution on digital helping them better the media spends across devices.

The winners apart from receiving funding by Nestle India, also were guided by various industry veterans over months along with required support to get the products market ready.

Marketing challenges in 2018 includes three specific briefs from Nestle India in the field of Nutrition and Health Digital Solutions and Services, Digitally Enabled Market Research and Content Creation Powered by Data and Technology.

An eminent jury consisting of organization's top management will hand pick a few finalists following this call for submissions. Then, at the 2018 ad:tech New Delhi event, the finalists will vie for jury votes. ad:tech New Delhi's annual "The Next Big Thing Startup Competition" in association with Nestle , will help both attendees and the greater ad:tech audience discover new technologies and/or services that will take to the next level.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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First Published: Tue, February 06 2018. 17:15 IST
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