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Akshaya Patra, MagicBus tie-up with FreeCharge in the season of joy

ANI  |  New Delhi [India] 

It is the season to share the joy and spread some smiles. It is also the time when the cold weather in parts of the country makes life harder for the under-privileged. The demonetization move has suddenly impacted the ability of NGOs to receive contributions from willing donors.

In such times, FreeCharge, India's fastest growing digital payments platform, is doing its bit to help create digital donations bridges through its app. In a recently launched feature, it now has a "Donate" button on its app, through which FreeCharge users can make instant donations to leading NGOs in the country.

The Akshaya Patra Foundation, Magic Bus India Foundation, Maitri India, Foundation for Mother and Child Health, Nizamuddin Dargah, Abhoy Mission and others NGOs are already live on FreeCharge. Many more NGOs catering to the causes such as children's education, mother and child care, care for the elderly will get added over the next few weeks.

"Our users had reached out to us expressing their desire to be able to donate through FreeCharge. Volunteers in our product and technology team worked to roll out this feature quickly. Use of digital wallets for nonprofit contributions is a great idea that helps users stay connected with the causes they care for, in a seamless manner. In the past few days, hundreds of users have connected with us requesting to add NGOs of their choice and we are in the process of making that happen," said CEO FreeCharge, Govind Rajan.

"Akshaya Patra is committed to eliminate classroom hunger and support deserving children in their pursuit of education. The new feature on the FreeCharge App is a great way for us to connect to many good-hearted individuals who equally value the future of our nation and are keen to support the next generation. We are confident that the cause will garner more support through this new channel and by leveraging technology we can scale up our impact," said Chief Marketing Officer - Akshaya Patra Foundation, Sundeep Talwar.

The donate feature enables users to complete donations within ten seconds in an easy and secure manner. Donors also receive tax certificates from the NGOs in respect of their donations. With this association, NGOs will also be able to lower their campaign marketing costs by reaching out to the existing online user base of FreeCharge.

FreeCharge is focused on creating a great user experience for customers to help them transit from cash to e-cash. With each technological innovation, FreeCharge is helping India move closer to a less cash economy.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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First Published: Fri, December 02 2016. 16:28 IST