Amazon rebrands Souq.com two years after purchase
Amazon purchased Dubai-based e-commerce retailer Souq back in 2017, and today it has been rebranded as Amazon.ae.
On the website, Amazon details the journey of Souq over the past 13 years. In the rebranded version as amazon.ae will offer over 30 million products, including those previously available on Souq and over five million from Amazon US.
Users will also be able to shop for the first time in Arabic on the Amazon app and website.
Disclaimer: No Business Standard Journalist was involved in creation of this content
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First Published: May 01 2019 | 9:23 PM IST