Amazon set to enter smartphone market to take on Samsung, Apple

Retail giant Amazon is reportedly set to expand their business with plans to enter the smartphone market.

The long-rumored device would bring Amazon into the highly competitive smartphone market currently dominated by Samsung and Apple.

Amazon may release its maiden smartphone later this year in a bid to stand out in the crowded market by including 3D technology.

Reports of an Amazon-branded smartphone have been circulating in the rumor mill for years; with the expectation the phone would run a version of the Android OS that Amazon's Kindle Fire tablets uses.