You are here: Home » News-ANI » Entertainment
Business Standard

Bottled water to overtake fizzy drinks as world's favourite packaged drink

ANI  |  Washington 

Bottled water is all set to become the world's favourite packaged drink overtaking fizzy soda.

Fiona Baillie, an analyst at market research group Canadean which came up with the figures, asserted that nearly one-third of the world's population residing in these countries the impact is noteworthy and packaged water is often necessary in areas susceptible to flooding or other natural occurrences, as these often lead to water contamination and the spread of diseases, the Independent reported.

Bottled water is likely overtake fizzy drinks this year, as over 233 billion litres of the stuff is expected to fly off shelves around the world compared with 227 billion litres of soda.

According to research by the Canadean market research group, emerging economies will drive the trend, as consumption in India, China, and Brazil is up around 10 per cent.

Marco Settembri, chief executive of waters at Nestle, which sells Perrier-Vittel, told the Financial Times that there is a huge growth in the water category in the US, driven by concerns about health and obesity.

According to Beverage Digest, the figures come as 2014 marked a decade since the consumption of soft drinks in the US started to decline, falling by 14 per cent.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Tue, May 12 2015. 13:39 IST