You are here: Home » News-ANI » Business
Business Standard

Embassy Group Hosts the 6th Edition of 'Embassy Pedal for the Planet'

Hospitality Recreation


After the success of organizing the largest cycling event of the city over the past few years, Embassy Group, India's leading real estate developer announces the 6th Edition of 'Embassy Pedal for the Planet'.

The event is scheduled to be held at Embassy Springs, Devanahalli in Bengaluru on Sunday, August 25, 2019. Steering towards being Bengaluru's largest cycling event, 'Embassy Pedal for the Planet' aims at promoting cycling to work for a greener planet amidst a special eco-friendly edition of Sunday Soul Sante.

Through this initiative, Embassy invites every passionate cyclist to partake in interesting cycling races for both men and women such as ProElite ride covering a distance of 40 kms which is open to all, aged 16 years and above, 25 kms Amateur ride for participants aged above 14 years; 15 km fun ride open to all above 14 years, 8 km fun ride open for the youth below 18 years and 1 km fun ride open for kids below 10 years old. The event will also have bicycles on rent, to encourage participants to rent their choice of bicycles on the spot and be a part of the city's largest cyclothon.

Popular Kannada Movie Star and cycling enthusiast Diganth Manchale will participate in the 40K pro elite category as well.

"I am extremely happy to be a part of this event which promotes cycling. It is the need of the hour with increasing levels of pollution and traffic. I have taken to cycling a couple of years ago and is a great stress buster as well. Look forward to pedalling for the planet with you'll on the 25th of August at Embassy Springs", said Diganth.

"At Embassy, we intend to enhance and enrich lives of people through our well thought initiatives for a cause. 'Embassy Pedal for the Planet' is one such initiative through which we aim at promoting sustainable and green living. Cycling is not only a great way to stay fit but also reduce vehicular emissions to a large extent. I am sure, through this initiative, we will see more people cycling to work or leisure and contributing towards a greener planet", said Aditya Virwani, COO, Embassy Group.

This special edition of 'Embassy Pedal for the Planet' with Hero Cycles as the title sponsor, will see an eco-friendly Sunday Soul Sante flea market with over 100 curated stalls showcasing various green and sustainable products. Additionally, the event will be pet-friendly and include invigorating live music performances, an ethical fashion show by Prasad Bidapa, interesting games for kids and food stalls making it a fun outing for one and all.

"Sunday Soul Sante is delighted to be a part of Embassy's Pedal for the planet which is such a meaningful initiative. It's a great platform to showcase sustainable ideas and products created by artisans and entrepreneurs who care about the planet", said Harish Rao, Co-Founder, Sunday Soul Sante.

As done in the previous editions the proceeds raised during this one-day event will be donated to Colours of Life, a non-profit organization that empowers the lives of more than 7000 children through holistic education initiatives across 19 Government schools.

This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Mon, August 19 2019. 17:34 IST