Eva Longoria dating rich Mexican businessman?

Speculations are rife that Eva Longoria is dating a "wealthy, successful" Mexican businessman after splitting from her on-off boyfriend Eduardo Cruz.

A source told People Magazine that the former 'Desperate Housewives' star is very happy with her new beau and he's absolutely crazy about her.

The insider added that the 38-year-old actress is not ready to reveal the identity of her new boyfriend yet.

Earlier, Longoria had sparked reconciliation rumors with Cruz after they were spotted having a cozy lunch at Serafina restaurant in New York.