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Google Express turns into Google Shopping for the shopaholics

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officially announced the merging of and Express into the new Shopping experience.

As explained on the official blog, Shopping is an improved interface leveraging Users can choose to make a purchase of products with a blue shopping cart next to it directly on Google, backed by the company's returns and other

The new interface also brings new features for retailers and brands. Ads, local and transactions are now in one place to help them connect with consumers at the right time. The Shopping Actions will be extended to other Google surfaces including YouTube and Google Images later this year.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, May 15 2019. 23:11 IST