Smartphone brand Mobiistar has announced the appointment of Aniruddha Deb as the Chief Marketing Officer.
To provide a strong impetus to the brand, Aniruddha will be responsible for making Mobiistar hold a place in such a dynamic smartphone market.
"We are pleased to welcome Aniruddha onboard. With our offline expansion and strong focus on tier II and tier III markets, we required an able and experienced person like him. Aniruddha always attempts to implement creative methods in garnering visibility for brands and we have full faith that our brand will deeply benefit from his insights," said co-founder and CEO, Mobiistar India and Global, Carl Ngo.
"Mobiistar aims to help its consumers 'Enjoy More' by providing a seamless user experience, we know Aniruddha shares the same belief and are certain that he will help us on our journey to becoming one of the top 5 smartphone brands in the affordable segment in the country by the end of the year," added Carl Ngo.
"I am very happy to be a part of this journey and bring my past experience to add greater value to their endeavor in India. The smartphone market in India is one of the most dynamic in the world, I am excited to take on the challenge of taking a new brand like Mobiistar to greater heights," said Aniruddha Deb on his appointment.
Prior to Mobiistar, Aniruddha was the Vice President - Integrated services at Cheil SW Asia HQ where he led Marcom for Samsung handheld products and corporate for the SW Asia region.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)