Business Standard

Mobikon announces 'Self Serve Loyalty' for restaurants


Mobikon, a leading customer engagement analytics platform designed for the food and beverages (F&B) industry, announced the launch of its 'Self Serve Loyalty Program' for the QSR and Fast Casual Restaurants at the Fast Food and Cafe Convention (FFCC) on 30th October at Gurugram. Mobikon's 'Self Serve Loyalty' adds to existing customer engagement, insights, marketing and loyalty tools to provide restaurants segmented marketing campaigns that drive sales.
The tool will enable single outlets as well as multi-location restaurants to run a loyalty program for their customers at the payment counter enabling them to drive revenue and engagement using a quick and simple check-in on a 'Tablet Kiosk'.
Launching the product, Hitesh Anand, Chief Product Officer at Mobikon, said, "Loyalty is not just about points, it is a critical building block for building relationship with your customers. New customer acquisition is always more expensive, sometimes accruing two-thirds more costs than retaining existing customers. Today 60% of customers don't return, however those loyal to you are more likely to spend more if a relationship is established. Knowing what your customer likes and designing a customized loyalty program that delights your customer is key in building relations and ensuring that they come back to you."
"The overarching goal is to bring the customers back in more often," said Kumar Katra, President Business Development at Mobikon, at the FFCC 2018 event on 30th October. "We do that by helping merchants collect data on things such as what customers are ordering, how often do they come, how much do they spend aka Recency, Frequency & Monetary and then through our CRM tools and marketing automation suite to reach out and engage them."
Self Service rules out the need for exhaustive staff training reducing both cost and time for restaurant operations. Mobikon's Self Serve Loyalty is designed to be simple, fast and efficient reducing wait time - a simple kiosk format is used where customer enrolls using single sign in using phone number and then use the same phone number to check-in to accrue and redeem points.
"Self serve Loyalty is a critical part of our efforts to digitize and modernize the restaurant experience. Loyalty backed with the right marketing automation will enable restaurants to show some love to their customers and create a true one-on-one relationship. Restaurants can now unlock new opportunities to engage with their customers through offers and discounts - from delighting customers on their birthdays to incentivizing incremental purchases," added Samir Khadepaun, CEO Mobikon.
This platform addition is driven by customers' feedback and is part of Mobikon's commitment to delivering solutions that help the restaurants engage customers, gain insights and grow revenue in an automated way. Mobikon's Self Serve Loyalty is available to customers for preview online.

Disclaimer: No Business Standard Journalist was involved in creation of this content

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First Published: Oct 30 2018 | 7:37 AM IST

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