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P. Diddy and Diageo buy tequila brand DeLeon

ANI  |  New York 

Sean "Diddy" Combs and Diageo have jointly bought luxury US tequila brand DeLeon.

They are hoping to repeat the success that they have had with the company's fast-growing Ciroc vodka, the New York Post reported.

The 44-year-old rapper said that with Ciroc, they dated and now with DeLeon, they are married.

Combs claimed that this deal is way better and it makes him a true owner.

He had become the face of Ciroc in 2007 under a joint marketing and profit sharing deal that has brought a near 40-fold rise in annual sales volumes for the brand's products.

First Published: Thu, January 09 2014. 15:14 IST