RailYatri acqui-hires YatraChef to strengthen last mile commerce

Noida-based RailYatri, a long-distance travel app acqui-hired Kochi based food-delivery technology start-up YatraChef. who will now manage the pan-India supply side of the former's in-transit delivery business.
Last-mile capability is becoming a critical piece in commerce marketplaces as companies are able to provide a complete online and offline experience to its users, in addition to creating a premium and differentiated offering. With this, RailYatri further strengthened its supply-side commerce capabilities, as it continues to add new offerings to its travel marketplace.
"YatraChef brings a deep experience of nearly four years in food delivery and vendor management, and have a track-record of delivering outstanding consumer experience to travelers. Their skills will help us jointly develop new offerings that would re-define the traveler experience with RailYatri," said Manish Rathi, CEO and Co-founder RailYatri.
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First Published: Jan 22 2018 | 3:55 PM IST
