According to Enterprise Innovation, while the traffic driven by social media to retail websites sum up to more than 7 percent, nearly 96 percent retailers promote their social networks in their ads.
Meanwhile, search still tops the chart when it comes to driving traffic to websites but social media also plays a considerate role with the increasing use of websites like Facebook and YouTube.
An emerging way to promote social media is using hashtags, as they have become very famous and people all around the world use them.
