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Bharti Airtel forays into cloud communications market with Airtel IQ

Capital Market 

Bharti Airtel marked its entry into the fast-growing cloud communications market with the launch of Airtel IQ today.

Airtel IQ, a cloud-based omni-channel communications platform, enables brands to deepen engagement with customers through timely and secure communication. Take for example a customer ordering food through an online platform and calling the delivery agent to find out the status of her order.

The entire communication is orchestrated seamlessly and securely over Airtel IQ. The communication is encrypted and all mobile/telephone numbers are masked.

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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First Published: Mon, October 26 2020. 13:35 IST
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