Symphony has launched commercial air cooler range under the brand 'Movicool'.
Commercial coolers are essentially portable coolers which can cool very large spaces. Symphony had been selling limited quantities of commercial coolers over the past 3 years which were being imported from the company's subsidiary GSK in China.
The range consists of models which are not only portable but are very rugged, suitable for outdoor use and can cool vast indoor and outdoor spaces very effectively, while consuming water and electricity efficiently.
The target market for this range would be banquet halls, party plots, farmhouses, factories, warehouses etc.
There are no organised sector players in the commercial cooler space in India. With this range, Symphony will be developing a virgin market altogether.
The Movicool range consists of 6 models in various sizes and cooling capacities ranging in introductory price from Rs. 22000 to Rs. 58000.
The Movicool range will be introduced in international markets in mid 2020.
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