TCS named Leader in Life Sciences Data and Analytics Services for Sales and Marketing Services

By Everest Group

Tata Consultancy Services has been named a Leader in the inaugural Everest Group PEAK Matrix@ for Life Sciences Data and Analytics Services for Sales and Marketing Services.

The report cites TCS' consulting-led approach and broad portfolio of solutions across the life sciences value chain, as key strengths. It highlights the company's data and analytics-focused platform solutions such as the Cognitive Commercials Intelligent Platform and the Real World Evidence Platform. The report also mentions TCS' investments in developing its Life Sciences Interactive practice that provides marketing agency services for life sciences customers, and in a state-of-the-art Digital Lab that embraces emerging digital technologies to build next gen solutions.

 

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