V-Mart Retail to launch its major branding exercise

Ropes in Khurrana and Bhumi Pednekar as brand ambassadors

V-Mart Retail is set to roll out its campaign with Ayushmann Khurrana and Bhumi Pednekar as their brand ambassadors.

The campaign exemplifies V-Mart's attempt to break away from the clutter and firmly establish its market-leadership amongst its target segment. The campaign is also the first major branding exercise to create brand differentiation and recall amongst the consumers.

The campaign has been designed by Dentsu Impact, the creative agency from Dentsu Aegis Network.

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