Business Standard

Airtel to provide digital experience to Kumbh Mela visitors

IANS  |  New Delhi 

Telecom on Monday announced that it would roll out digital features for visitors such as virtual reality, of events and better

The annual event at Prayagraj (previously Allahabad) in would take place during January 15-March 4, 2019.

Airtel customers would also be able to stream the proceedings of the event on the Airtel TV app.

"A special channel, dedicated to 2019, has been created to on the Airtel TV app to bring all the action excitement from the event to the screen", the company said in a statement.

Airtel has tied up with VR Devotee, a devotional content provider, to bring this exclusive content to Airtel TV app, it said.

The company would also boost its mobile network at the venue.

"It will be deploying state-of-the-art at the venue to massively enhance its network capacity. Massive MIMO, a pre-5G technology, expands network capacity by five to seven times over the same spectrum and helps a large number of concurrent users to enjoy a seamless high speed data experience," it said.

In partnership with VR Devotee, Airtel has also set up special kiosks at the venue to offer based immersive experience to visitors.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, January 14 2019. 20:54 IST