With domestic brands like Amul, Parle, Big Bazaar and Dabur featuring in the top ten list of India's most popular brands, a Nikkei BP-Market Xcel Data Matrix survey revealed that domestic brands are liked and revered by Indian consumers at par with international brands like Samsung and Coca-Cola.
"Nokia is one brand which is revered by Indians and has a high connect and past equity. The brand was once a household name in India. The relaunch of the brand in India has refurbished the emotional connect with consumers as is evident in the survey," Arora said.
"Parle -- a brand from the pre independence era -- goes on to prove the love people have for it still. It has ranked fifth this year and its win is solely dedicated to the wide variety of its biscuits which has satiated consumer palettes since ages," said Arora.
"Hence, Indian brands are equally liked and revered by consumers," he added.
According to Arora, the kirana shops are unable to provide the choice, ambience, service and discounts which Big Bazaar offers leading to its popularity among customers.
"The (Big Bazaar) brand has many firsts to its credit. The only national competitor to the brand being Reliance Retail," he added.
The top 10 brands featured in the survey are a mix of technology, FMCG and retail brands.
Another interesting insight was that the brands from the automotive sphere had the least representation even among the top 20 brands during the year's survey.
"Some of the reasons attributed to (automotive) category's low affinity include low penetration, high involving, and family product more than a personal category," Arora said.
"Also the choice is vested with few members in a family. The category has low mental salience with the womenfolk."
A total of 200 brands were surveyed in 13 countries across Asia with a mix of national and international brands.
The categorisation of nominated brands was from FMCG, food and drinks, clothing/fashion, automaker, IT/home electronics, telecom, media/entertainment, finance, retail, restaurants (QSRs), sporting goods, transportation/logistic, aviation, finance and social media (internet).
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)