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Apple led premium smartphone segment in 2018: Report

IANS  |  New Delhi 

continued to lead the global premium segment by capturing more than half of the market (51 per cent) while entered the top five brands (with 2 per cent share) in this segment for the first time ever in 2018, a Counterpoint Research report said on Tuesday.

According to Counterpoint Research's "Market Monitor 2018" report, the segment grew 14 per cent year-on-year (YoY) in terms of sell-in and 18 per cent YoY in terms of sell-through.

The growth was driven by new iPhones and launches in the premium segment from Chinese original equipment manufacturers (OEMs) Huawei, and OPPO.

"An indication of the increasing competition in the segment is highlighted by the fact that close to 40 OEMs now compete in the premium segment globally. Of these, the top five players account for almost 90 per cent of shipments. Premium segment contributed to one-fourth (22 per cent) of the global shipments in 2018," the market research firm said in a statement.

Huawei's strong performance was primarily driven by the success of the P20 and Mate 20 series, which focussed on camera, power and design. It also gained share in the premium segment in and

OnePlus's performance came on the back of the 6T. India, and drove four-fifths of its global shipments.

The handset maker recorded its highest ever shipments in a single quarter (the fourth quarter of 2018) in to lead the premium segment for three successive quarters and captured 36 per cent market share.

Another feat for the brand came in the fourth quarter of 2018 when it entered the top five OEMs in the premium segment in the US for the first time.

OPPO's growth came from its home market with the R15 and R17 series doing well.

The brand is actively targeting European countries with its mid-to-high-tier offerings. It is also targeting operators in to launch its 5G portfolio outside China, along with new features in its flagship like 10x zoom.

entered the top five premium smartphone brands in in 2018.

--IANS

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, April 16 2019. 17:14 IST
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