Cult fitness centres on Friday launched 12.FIT, the first ever flash sale for gym memberships in the country, the company said in a statement.
Cult is a Bengaluru-based fitness chain that was acquired by CureFit, a healthcare start-up launched by former Flipkart executives Mukesh Bansal and Ankit Nagori, in 2016.
With 12.FIT, the 12-month membership pack will be available only on certain days of the month, in limited slots across centres, at an attractive price point.
Members who purchase the 12-month pack can enjoy unlimited Cult classes round the year, the statement said.
"Fitness cannot be a short-term vision. It needs to be a part of life and the only way to achieve this is through long-term discipline, motivation and commitment," said Mukesh Bansal, Co-founder of CureFit.
"We want to change the way people view fitness and healthcare and bring more enthusiasts into the Cult community," Bansal added.
Cult allows users to get trained in different body weight formats by national and international trainers in strength and conditioning, spinning, boxing, mixed martial arts, Zumba dance and Yoga in group classes.
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