You are here: Home » News-IANS » Sports
Business Standard

ICC, Booking.com join hands for 5 years

Topics
Sports

IANS  |  Mumbai 

The International Cricket Council (ICC) and Booking.com, digital travel platform, on Monday announced a strategic five-year global partnership in which the e-commerce company will become the exclusive accommodation and attractions booking partner for all ICC events.

The five-year agreement includes all ICC events around the world, including the ICC men's Cricket World Cup 2019 in England and Wales, the ICC women's and men's T20 World Cups in Australia in 2020, the ICC women's World Cup in New Zealand in 2021, the ICC men's T20 World Cup in India in 2021, the ICC women's T20 World Cup in 2022 and the ICC men's Cricket World Cup in India in 2023.

With a mission to empower people to experience the world and 28 million total reported listings in over 147,000 destinations worldwide, including everywhere ICC events are taking place,

Booking.com is in a unique position to facilitate incredible cricket-inspired travel experiences for fans across the globe.

ICC General Manager - Commercial, Campbell Jamieson, said: "We welcome Booking.com, which is one of the world's leading travel brands, into the international cricket community as a strategic global partner for the next five years.

"Together we want to make it easier than ever for cricket fans to travel to an ICC global event and ensure more of the world can enjoy this great game."

Pepijn Rijvers, Senior Vice President, Booking.com, said: "The opportunity to experience the excitement of an international cricket tournament in person is a compelling reason to travel for millions of Booking.com customers around the world.

"With more than a billion fans globally, we're delighted to be celebrating one of the world's biggest together with the ICC, combining the thrill of world-class competition and travel," he added.

In addition to fully integrated branded presence at all relevant ICC events, as part of the global sponsorship deal, Booking.com will also be collaborating with the organisation on various campaigns and activations to amplify the partnership at key moments over the coming five years.

--IANS

gau/bg

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Mon, March 25 2019. 15:16 IST
RECOMMENDED FOR YOU
RECOMMENDED FOR YOU