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ICC, Booking.com join hands for 5 years

IANS  |  Mumbai 

The Council (ICC) and Booking.com, digital travel platform, on Monday announced a strategic five-year global partnership in which the company will become the exclusive accommodation and attractions booking for all ICC events.

The five-year agreement includes all ICC events around the world, including the ICC men's 2019 in England and Wales, the ICC women's and men's T20 World Cups in in 2020, the ICC women's in in 2021, the ICC men's T20 in in 2021, the ICC women's T20 World Cup in 2022 and the ICC men's World Cup in in 2023.

With a mission to empower people to experience the world and 28 million total reported listings in over 147,000 destinations worldwide, including everywhere ICC events are taking place,

is in a unique position to facilitate for fans across the globe.

ICC General Manager - Commercial, Campbell Jamieson, said: "We welcome Booking.com, which is one of the world's leading travel brands, into the community as a strategic global for the next five years.

"Together we want to make it easier than ever for cricket fans to travel to an ICC global event and ensure more of the world can enjoy this great game."

Pepijn Rijvers, Senior Vice President, Booking.com, said: "The opportunity to experience the excitement of an tournament in person is a compelling reason to travel for millions of customers around the world.

"With more than a billion fans globally, we're delighted to be celebrating one of the world's biggest together with the ICC, combining the thrill of world-class competition and travel," he added.

In addition to fully integrated branded presence at all relevant ICC events, as part of the global sponsorship deal, will also be collaborating with the organisation on various campaigns and activations to amplify the partnership at key moments over the coming five years.

--IANS

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, March 25 2019. 15:16 IST
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