"Ganga Gram" is a concept to transform the banks of the Ganga river there into ideal villages with emphasis on ODF, solid and liquid waste management, water conservation, groundwater recharge, modern crematorium, tree plantation, and organic and medicinal plant agriculture, a government statement said.
Parameswaran Iyer, Secretary, Ministry of Drinking Water and Sanitation, highlighted the societal and financial gains from the Swachh Bharat Mission (SBM) and said that in the past four years, sanitation coverage has gone up from a low 39 per cent to over 95 per cent in rural areas.
Citing reports from organisations such as Unicef and WHO, he said that a family in an ODF village saves on an average Rs 50,000 annually on its medical expenditure. "With such a growth, Swachh Bharat Mission would have saved about three lakh lives by October 2019," he said.
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