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JioMusic, Saavn integrated to create new music platform

IANS  |  Mumbai 

app JioMusic and Saavn, a global over-the-top platform, have integrated to create JioSaavn, which is being touted as South Asias largest platform for music, media and artistes.

With a catalog of more than 45 million songs and award-winning original content, brings users a wide-ranging audio experience.

combines the expertise of with Jio's digital services ecosystem. Users can expect a suite of new and experiences, including an interactive lyrics feature, localised vernacular display, custom integrations with concerts and live events, as well as exclusive video content to roll out over the next few months.

The service will be offered on a freemium model in with all users having access to the ad-supported product.

Akash Ambani, Director, Reliance Jio, said in a statement: "represents a turning point for the streaming industry in India, as the country continues to experience accelerated tech innovation, rapid adoption of digital services, and a digital music industry at par with global leaders.

"Powered by Jio's advanced and complemented by its widespread user base, JioSaavn will be the largest streaming platform in "

co-founders - Rishi Malhotra, and - continue in their leadership roles to drive the growth of the company.

Malhotra, Co-Founder and CEO, JioSaavn, said: "Since announcing our merger in March 2018, the Jio and teams have been working to integrate and reimagine a combined platform in JioSaavn. Today, we have one of the most in the world, an unmatched content catalog, regionalised editorial and original programming and music that's redefining how artists and creators connect directly with audiences worldwide."

According to Singh, it will mark a new era for music streaming in and, the global music industry at large.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, December 04 2018. 11:42 IST