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Kroger, Microsoft partner to develop connected grocery stores

IANS  |  Washington 

To take on Amazon, leading American and have partnered to redefine the customer experience using technology products powered by Azure Cloud.

Through this innovative partnership, will pilot a connected store experience and together with Microsoft, jointly market a commercial Retail as a Service (RaaS) product to the industry, the company said in a statement late Monday.

"Our partnership brings together Kroger's world-class expertise in the grocery industry with the power of Azure and Azure AI," said

"Together, we will redefine the shopping experience for millions of customers at both Kroger and other retailers around the world, setting a new standard for innovation in the industry," he added.

The team has developed a smart technology system, powered by Microsoft Azure and connected by IoT sensors, to transform two pilot stores located in Monroe, and Redmond, Washington, respectively.

Both stores will feature technology such as digital pricing signage which will provide consumers with richer data.

"Kroger is building a seamless ecosystem driven by data and technology to provide our customers with We are excited to collaborate with Microsoft to redefine grocery retail,a said Rodney McMullen, Kroger's chairman and

has also been testing connected cashier-less stores in the US.

--IANS

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, January 08 2019. 10:02 IST
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