You are here: Home » News-IANS » Cinema-Showbiz
Business Standard

Mumbai to host first ever India Intimate Fashion Week

IANS  |  Mumbai 

The first edition of India Intimate Fashion Week (IIFW), dedicated to lingerie and intimate wear e-commerce brands, will be held here in January next year.

Niraj, director and organiser of IIFW, told IANS: "It will take place in the first week of January in Mumbai. We have been studying on it for quite sometime. Education in terms of intimate wear and lingerie is very less. There is no single institute in India which offers any graduaiton or post-graduation course in lingerie or intimate wear design.

"The industry is still in the nascent stage in India in terms of reach. In fact, it's a taboo here. People don't like to talk about it. Our major aim is to increase the development of the sector and encourage people to consider this as a serious career option."

It will provide a platform to emerging and established brands spanning categories of lingerie, lounge wear, sleep wear, leg wear, lingerie accessories, men's underwear, intimate, personal care products and more.

Niraj also shared that he plans to start a luxury lingerie fashion magazine soon.

--IANS

nn/nv/vm

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Fri, September 23 2016. 13:34 IST
RECOMMENDED FOR YOU
RECOMMENDED FOR YOU