The winners represent individuals who have best embraced Instagram, by using its Stickers, Stories, Feed, Live and IGTV.
With 39 million followers, a global fan base, and many international projects, Bollywood diva, Priyanka emerged as the 'Most Followed Account' this year.
Star cricketer Virat Kohli has emerged as the most 'Engaged Account of the Year'. He provides a sneak peak to the locker room drama, to his gruelling training sessions or an off-field selfie with his wife.
As for Deepika, her impromptu boomerangs at the Cannes Film Festival, flamboyant Instagram stories, slo-mo videos while catching a flight or an 'Ask Me Anything' sessions with fans, has won her the 'Storyteller of the Year' honour.
"Well, what I really cherish about social media is the fact that it gives me the opportunity to interact with my fans directly and connect in a way that is personal and authentic. And considering I'm someone who doesn't say much with words, but more through emotions, I think photographs are a great way for me to express myself."
"Instagram is a platform that allows me to be myself and to stay connected with audiences in the most direct and organic way. Not to mention it also allows me to salivate over great food, look at interesting and new places to travel to and of course stalk people," Sara said.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)