Yash Raj Films' (YRF) forthcoming entertainer "Shuddh Desi Romance" will hit the screens a week earlier than scheduled, in time before it premieres at the prestigious Toronto International Film Festival (TIFF) 2013.
The movie, which stars Sushant Singh Rajput, Parineeti Chopra and debutant Vaani Kapoor, was set to release Sep 13. But after being invited to TIFF for a Gala Red Carpet premiere, which will take place Sep 11, the makers of the movie have decided to release Sep 6.
"This will enable the artists to be here during the crucial pre-release marketing phase and at the time of release," read a statement.
"Shuddh Desi Romance", directed by Maneesh Sharma and written by Jaideep Sahni, is a fresh take on love, attraction and commitment.
