Business Standard

Sikh campaign finalist for social media awards in US


IANS New York
A campaign to create positive awareness about Sikhs and the turban in the US has been named finalists for prestigious social media awards in the "Multicultural Community Engagement" and "Social Activism" categories.
The National Sikh Campaign's (NSC's) $1.3-million "We Are Sikhs" initiative was chosen as finalists in those categories for the Shorty Awards, which honour the best content creators and producers featured on Twitter, Facebook, YouTube, Tumblr, Instagram, Snapchat and other social media.
"Our aim was to change the hearts and minds of Americans across the country by presenting the Sikh values of equality, freedom and community service in understandable ways in order to remove stigmas surrounding Sikhism and reshape perceptions of Sikh Americans," said Rajwant Singh, a co-founder of NSC.
Earlier in 2018, the "We Are Sikhs" campaign received the top 2018 PRWeek US award in the Public Cause category.

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First Published: Apr 27 2018 | 6:52 PM IST

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