In order to enter homes in south India, Direct-to-Home (DTH) player Tata Sky has come up with a new package offering around 100 channels for Rs.100.
"The move will help Tata Sky to tackle analog users (plain cable TV connection) in the region situated within urban and rural areas," Malay Dikshit, chief communication officer, told reporters here on Thursday.
The company launched the yenathu99 pack whereby a viewer can view over 100 channels paying Rs.99 a month and choosing additional regional package (Rs.40 per month) or channels.
According to Tata Sky, customised and mini-packs will give the DTH sector the much need push.
Queried about the problems faced by subscribers due to bad or absence of signals, Dikshit said it was due to technology upgradation.
"Around 30,000-40,000 subscribers across the country faced the problem, which has now been sorted out," he added.
