Business Standard

Will do more to limit viral content: WhatsApp India

IANS  |  New Delhi 

has taken several measures to limit the spread of and on its platform in but there is more to do to fully secure the platform, the company's said on Wednesday.

In his first statement after taking over as of operations of the Facebook-owned messaging platform early this year, Bose said the company strongly believes that private messaging is fundamental to safety.

"We're pleased that the recent changes we've made to limit viral content and educate users is having an impact. This work is never done - there is more that we can and will do," noted Bose who is hiring the first full country team outside of which will be based in

"I am going to be listening closely and learning in the months to come, and I look forward to working with stakeholders here in India on our common safety goals," added Bose.

With over 200 million monthly active users, India is WhatsApp's biggest market in the world. Globally, the platform has over 1.5 billion users.

Facing flak from the government over dozens of lynching incidents in the country last year which were linked to rumours spread on WhatsApp, the Facebook-owned messaging service introduced several new measures, including limiting the number of messages that a user can forward to five and appointing a for the country.

"One of the most exciting features we're building is Payments. Leveraging services from the 'India Stack' such as UPI (Unified Payments Interface), we're making it possible for people to easily transfer money to each other or their favourite merchants," informed Bose.

Payments, stuck owing to India's demand to store data locally, has not gone beyond the beta testing it did with nearly one million users last year.

"When opened up to WhatsApp users across India, Payments will accelerate financial inclusion and remove barriers for people who want to actively participate in the new digital economy," Bose noted.

A recent WhatsApp research has revealed that 70 per cent of small businesses have built their business on the platform and 77 per cent said they have been able to hire more employees due to growth since joining WhatsApp.

"I'm excited about what the future holds for India and humbled by the potential WhatsApp has to help hundreds of millions of people and businesses across the country connect and prosper," said Bose.

--IANS

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, March 13 2019. 13:36 IST
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