A lighter moment in Google Executive Chairman Eric Schmidt's charm offensive last week was at the National Association of Software and Services Companies (Nasscom) do with Indian start-ups. Everything was fine till Nasscom President Som Mittal announced the entry of Schmidt into the hall, pointing to a door just beside the stage, and the 250 to 300 people in the audience broke into thunderous applause. There was one snag: Schmidt was nowhere to be seen. A wisecrack in the audience suggested: "Google him." Schmidt finally made an entry after a longish five-minute wait, through a smaller backstage door, looking a bit ruffled. "I have never had an entry quite like that," Schmidt was heard muttering on stage.


