 "Big data, bigger aspiration, little expertise")
Barack Obama might have a reason for special enthusiasm over big data, as the 2012 US presidential election was perhaps the first major electoral battle in the world which was dominated by big data analytics more than anything else. The Obama campaign spent $1.5 billion towards, among others, 66,000 computer simulations every day, and the rest is history. However, Hillary Clinton might have a completely different experience with big data, as her supporters are still striving for the truth how her big data analytics-based campaign, using an algorithm called ‘Ada’, in the 2016 presidential election failed to defeat Trump’s campaign,
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