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Mrs Bector's journey from her kothi's backyard to a super successful IPO

Rajni Bector started Mrs Bectors with an investment of Rs 300. Recently the company's IPO was oversubscribed 198 times, raising Rs 541 crore

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Mrs Bectors | initial public offerings IPOs

Sandeep Goyal 

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Sandeep Goyal

My wife still remembers that summer evening in 1978. That too, with that special glow that all good memories get treasured with. She was in Ludhiana, visiting her aunt. At the ladies kitty that her aunt took her to, a tall, fair and rather impressive lady was that evening demoing how to make (and bake) pizzas. Pizzas were still a novelty those days. Only Nirula’s in Delhi and Hot Millions in Chandigarh retailed the Italian roundels. And that too at a steep premium. So the demo had attracted a fair crowd. The presenter was knowledgeable. She was fluent. She was deft and masterly with the pizza preparation — handling the toppings, the sauce and the cheese with practised ease. The sprinkling of basil, the olive oil — all seemed well-rehearsed. The pizzas turned out to be just right. Cheesy. Crusty. Yet, soft. My wife got a slice too. And savours its delicious taste to date. The Ma Baker of that evening, four decades ago, was no one else but Rajni Bector, whose company’s initial public offering was oversubscribed 198 times earlier this month, raising Rs 541 crore, and listing at a 74 per cent premium on the offer price.

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First Published: Sat, December 26 2020. 00:46 IST

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