You are here: Home » Opinion » Editorial » Editorials
Gujarat riots documentary: BBC's motives are less clear
icon-arrow-left
Give peace a chance
Business Standard

Endorsement disclosures

Fine violators, do not jail them

Topics
advertising | Indian advertising industry | Social Media

Business Standard Editorial Comment 



The increasing penetration of smartphones and usage of the internet in India are opening up new opportunities. More and more businesses are trying to leverage the heightened use of technology. They are also stepping up using for pushing their products. Besides celebrities whom brands used for on traditional mediums, such as television and print, they are now using social-media influencers. The influencer market is said to be worth Rs 2,800 crore. With the shift in the way businesses are evolving, regulations often have to do a bit of catching up. The government in this context last week issued guidelines for social-media influencers. While the disclosure rules must be welcomed, the punishment for violation has gone too far.

TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.

SUBSCRIBE TO INSIGHTS

What you get on Business Standard Premium?

  • icon Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • icon Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • icon Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
  • icon Pick your 5 favourite companies, get a daily email with all news updates on them.
  • icon 26 years of website archives.
  • icon Preferential invites to Business Standard events.

OR


Subscribe to Business Standard Premium

Exclusive Stories, Curated Newsletters, 26 years of Archives, E-paper, and more!

Insightful news, sharp views, newsletters, e-paper, and more! Unlock incisive commentary only on Business Standard.

Download the Business Standard App for latest Business News and Market News .

First Published: Mon, January 23 2023. 22:23 IST

RECOMMENDED FOR YOU

.