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Fallacy of trusting ad truisms

Becoming data-rich has not necessarily meant that brands and marketers have become data-savvy

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Sandeep Goyal New Delhi
One of the commonest assumptions marketers make is that young males are a “difficult-to-reach” audience because they spend the bulk of their leisure time either in indulging in sports or playing games. Hence, they tend to miss out most advertising messages beamed at them by brands. But this seems a fallacious premise. The latest Comscore research has found that the time spent by male 18-24-year-olds in playing sports or games is significantly less than the time spent by them on either social media or on various entertainment sites. This is surely an enlightening revelation.

Similar such assumptions that take on the
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First Published: Nov 30 2019 | 12:57 AM IST

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