The chairman and managing director of a prominent Bangalore-based drug company was so furious at the media for turning up late to inaugurate an R&D facility that she refused to speak to them. Reporters protested that the cars that were meant to transport them to the distant site arrived late; the firm’s corporate communication team, in turn, blamed the PR consultants who were responsible for collecting the reporters. They, too, had an answer: traffic. Tired at the pointless finger pointing, the CMD thundered: “You are all fired.” The traffic policemen too?


