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Banks must invest in improving customer interface

After many consumers faced problems making online transactions requiring one-time passwords (OTPs), the Telecom Regulatory Authority of India (Trai) delayed the implementation of some additional restrictions on SMSes. These regulations, which required all commercial SMSes to adhere to specific templates, were meant to curb the runaway spread of spam or bulk SMSes. As such, they are badly needed, given that most mobile phone users have been inundated with spam to such a degree that many have moved away from SMSes altogether. Trai has allowed cellular service providers another week to implement the norms. In this period, it is hoped that