Intentions to buy consumer durables during pitrupaksh

In 2016, pitrupaksh had no negative impact on the net intentions to buy consumer durables

This is the period of Pitrupaksha. It began on September 5th and will continue till September 19th. During this period Hindus, in general, do not begin any auspicious task. In particular, they avoid buying (or even negotiate buying) cars, houses or white goods like television, refrigerator, and the kind. Business slows down in general during pitrupaksh. Consumer durables anticipate a fall in sales during this period.

How does this pitrupaksh effect show in consumer sentiment indices? A fully defensible answer to that question is in the realm of academic research. And, that may require a longer time-series than we