Promo-code panic: Surely not a wise choice of word to attract 'new clients'

A common practice used by e-commerce companies to offer discounts is to give promo-codes to attract customers. The promo-code is usually named around the occasion. For instance, a food delivery company may call a promo-code HOLI30 to offer a 30 per cent discount during Holi. 

However, things can turn opposite if the promo-code confuses people instead. When a wealth manager offered 'PANIC2018' as a promo-code to new clients amid the market meltdown, many were left amused on social media. Surely not a wise choice of a word to attract ‘new clients’. It would be worth seeing whether he managed to get