The new face of environment activism
India needs to develop its own environment framework

premium
Rajeev Chaba, president and managing director, MG Motor India, walked in before guests with child actor Prachi Thakur as his company unveiled the ZS, an all-electric SUV, earlier this month. After being ushered into the car, Thakur waved at the audience at New Delhi’s Pullman Hotel from the car’s sunroof. During the show, the hall’s dome projected moving caricatures conveying the message that conventional vehicles cause pollution and going electric was the only way forward.
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper
Topics : Environment environmentalism