Business Standard

What has the Bharat Jodo Yatra achieved? Can Rahul win from Amethi again?

The Rahul message has no political relevance. It's all been a gigantic waste of time - which is plentiful for Congress - and money, which is not

Bharat Jodo Yatra

Congress leader Rahul Gandhi

T C A Srinivasa-Raghavan
So the Bharat Jodo Yatra has ended. It was organised by the Congress party and lasted around five months, during which time its leader Rahul Gandhi walked 3,500 kilometres from Kerala to Kashmir. Good for him.

The Yatra was not his idea, but its message was. The guys who thought up the Yatra didn't want it to be completely apolitical, but that's what Rahul wanted. So they repurposed it as a rebranding of Rahul.

Good for them, too, though we don't know why a politician would want to be branded as a not-politician. I mean, how can we trust a
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of or the Business Standard newspaper

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First Published: Jan 30 2023 | 2:34 PM IST

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