Business Standard

Will a new, improved Coke Studio succeed?

Unlike Coke Studio Pakistan, the Indian format has struggled to make an impact. Its challenge will be to drum up some good music


Sandeep Goyal
Coca-Cola is bringing back its global music property Coke Studio to India after a gap of eight years, and rebranding it as Coke Studio Bharat. The new season of Coke Studio will feature an amalgamation of over 50 artists from across India, especially the hinterlands. The platform will witness the coming together of this massive ocean of talent to create over 10 memorable tracks celebrating the roots of India.

This season of Coke Studio is being curated by musician-songwriter Ankur Tewari, who will be assisted by a think-tank comprising poet-lyricist Kausar Munir and music producer K J Singh. The artists and
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of or the Business Standard newspaper

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Feb 17 2023 | 10:17 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on are available only to BS Premium subscribers.

Register to