Cashbacks get more complex

If you are loyal to a particular mobile wallet, you will be able to encash the benefit

Mobile wallets and e-commerce retailers are changing the way they have been offering cashbacks. You can no longer use what you get in one transaction. Now, cashback comes with restrictions on the amount a person can use, as well as a validity period.

MobiKwik, for example, has started offering what it calls SuperCash. Whatever users earn as cashback in promotions, sits in the SuperCash section within the wallet. On every transaction thereafter, 10 per cent of the SuperCash is offered as discount. One unit of SuperCash equals Rs 1. The points expire 45 days after the end of the calendar