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Luxury malls or private clubs? Shop till you drop in a personalised way

Luxury malls nowadays are designed to give wealthy customers the feel of a private club where they can shop at ease

Shopping is no longer only about the transaction. Instead, it is about creating an atmosphere and experience
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(Representative Image)

Namrata Kohli
Enter Palladium Mall in Mumbai or Chanakya Mall in New Delhi and you will be besotted by the finest names in high street fashion and international labels: the likes of Dior and Todds, Panerai, Jimmy Choo and Michael Kors. But apart from an army of brands, what is it that sets apart a luxury mall from a regular mall.

It's an all pervading and consistent experience of luxury in everything: from services to entertainment and design. According to Arvind Singhal Chairman and Managing Director of Technopak, “Successful luxury malls provide a highly personalised shopping experience with services such as personal

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First Published: Mar 29 2019 | 4:52 PM IST

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