Tipping Point: What does the term 'nudge' mean?
Make the desirable choice your default option and the less desirable choice the opt-out option
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Pioneer Richard Thaler's work focuses on three ways in which humans can behave irrationally. (Photo: Reuters)
In behavioural economics, the term means that people can be incentivised to make better decisions by framing choices in a way that increases their probability of doing the right thing. It is being discussed currently because Richard Thaler, an American economist and the co-author of a book on the subject, has been declared the winner of this year’s Nobel Prize in Economics.