Unlock BFSI 2.0: From push, insurance has become a 'nudge product'

While demand for insurance, especially protection products, has gone go up, affordability is an issue

While the Covid-19 pandemic has wreaked havoc across sectors, life insurers feel this black swan event has resulted in the bolstering of demand for insurance products, be it in protection, health, guaranteed return segment or others. From being a push product, insurance has become a “nudge product” due to the uncertainties.

During the Business Standard webinar, moderated by Consulting Editor Tamal Bandyopadhyay, leading minds of the life insurance industry seemed to agree that the current situation has led customers to be more aware of insurance. And while demand for insurance, especially protection products, has gone go up, affordability is an