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US based Cotton Babies launches bumGenius diapers in India

Announcement  |  Corporate 

ORGANIC reusable cloth diapers brand now in India

USA based Cotton Babies, Inc. has announced that bumGeniusTM, its award winning cloth diapers is now available in India exclusively through India’s leading online retailer of baby care products, SmartBaby India through its website . The bumGeniusTM brand has received rave reviews and fast sales in the USA since its launch in 2005. Cotton Babies also produces two very successful cloth diaper brands, FlipTM and EconobumTM that will be introduced in India by SmartBaby within next few weeks.

According to Ms. Jennifer Labit, CEO, Cotton Babies, Inc., and the inventor of bumGenius cloth diapers, “bumGenius is an extremely innovative and eco-friendly product line. It offers excellent advantages over the disposable diapers currently prevalent in India and we are confident that it will surely strike a chord with Indian parents who are sensitive to their baby’s health and the environment and also want to minimize their expenditure on baby diapers.”

It is estimated that parents change a baby’s diaper around 7,000 times in the first two and a half years of a child’s life. The cost of using disposable diapers during this period amounts to a staggering sum of Rs. 60,000 to Rs. 70,000! bumGenius 4.0 One Size Stay Dry reusable cloth diapers are economically priced at Rs. 1,145 per diaper with huge savings for parents who buy 3 or more. This offers an excellent money saving opportunity by effectively reducing the cost for diapering during the first two and a half years of a child’s life to around Rs.12,000!

Ms. Rachel Chand, CEO, SmartBaby, said, “Compared to huge cost of using disposable diapers, the inestimable strain they put on our environment and the health hazards for the babies, bumGenius cloth diapers offer a cost effective and environment friendly solution to new parents in India. As the awareness improves, we expect to have steady growth for the business.”

The environmental issues around disposable diapers are also staggering. The Real Diaper Association ( says that disposable diapers may take from 250 to 500 years for complete decomposition. Disposable diapers are primarily used for the sake of convenience and are slowly becoming a huge disposal problem for India. There are around 55 million children under the age of two in India. Imagine the ugly waste that is being created by mountains of non-biodegradable disposable diapers.

“In addition to cloth diapers being more environmentally responsible and much more economical than disposables, bumGenius 4.0 diapers have been specially designed with features that suit the busy lifestyle of today’s mothers,” added Mr. Dinesh Chand, CEO, SmartBaby.

bumGenius 4.0 features several things that make them unique and have enabled the brand to emerge as the best selling cloth diaper in the market. It features patent pending butterfly closure system to provide a comfortable, trim fit. This simple design makes cloth diapering as easy as using disposables. The familiar design makes bumGenius one-size cloth diapers perfect for care providers who might be resistant to cloth diapering (including daycares). bumGenius 4.0 diapers are fast drying, absorbent and easy to care for.

“Cotton Babies never stops inventing! A desire to improve inspires us to create better products every time. We undertake continuous research and development for our products so as to offer new masterpieces. We hope that Indian parents will love them!” added Ms. Labit.

bumGenius 4.0 is a one-size fits-all reusable cloth diaper, which can fit a baby from birth to potty training (weight 3kg to 14kg). bumGenius 4.0 diapers are fitted with stretch to fit tabs which allow for a secure and comfortable fit. bumGenius 4.0 comes with a choice of fasteners either hook/loop or snaps to size the diaper as the baby grows. The 3x3 adjustable snap system of bumGenius 4.0 can be reset for a larger setting as the baby grows to ensure a trim fit for newborns through toddlers.

The outer fabric of a bumGenius 4.0 cloth diapers is waterproof, eliminating the need for a diaper cover. The soft suede lining is soft against the baby’s skin and wicks the moisture away from the baby's bottom, which helps to fight diaper rash and keeps the baby comfortable. bumGenius comes with two absorbent microfiber terry cloth inserts, a small, lightweight insert for newborns and a larger one-size insert for growing babies. When the baby outgrows the newborn insert, both the inserts together, boost the absorbency of the diaper for naptimes and overnights. bumGenius One-Size Cloth Diapers are fast drying, absorbent and easy to care for.

“bumGenius was invented by a mom out of necessity. In keeping with the saying, necessity is the mother of invention, all of our products have been designed out of a need for something different. Today, this award winning diaper is the best selling, most appreciated cloth diaper in the USA and Europe. We are confident that it will soon be the most loved cloth diaper in the Indian home as well,” concluded Ms. Labit.

bumGenius 4.0 cloth diapers will be available through SmartBaby in India in eight different colors – blossom, bubble, butternut, grasshopper, noodle, sweet, twilight and white colours.



First Published: Fri, November 26 2010. 15:51 IST