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Amazon inks MoU with UP govt to boost MSME entrepreneurs

Press Trust of India  |  Lucknow 

today signed an MoU with the government to support MSME entrepreneurs across nine districts as a part of the state's One District One Product (ODOP) scheme.

through its Kala Haat programme will help traditional industries, synonymous with respective districts of the state, leverage to scale and access the Indian market, the company said in a press release here.

Under the programme, a wide range of benefits will be offered to 300 MSME sellers registered under UP government's scheme.

The Memorandum of Understanding was signed at the Summit here in the presence of

will provide these entrepreneurs training, account management guidance, marketing tools and world-class infrastructure of storage and delivery network to aid their progress through

From Banarasi silk saris to carpets from Bhadohi and Lucknawi Chikankari to leather goods from Kanpur, and leather footwear from and locks from Aligarh and brassware from Moradabad, all these items will get access to a much broader customer base through the Amazon.in marketplace.

Sports goods from and from Saharanpur will also be available for online buyers, the release said.

Through its Kala Haat Programme Amazon.in has been introducing lakhs of weavers, artisans and crafts people across various clusters in to digital commerce, & GM, Seller Services, said.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, August 10 2018. 18:15 IST
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